Scoop and Score
The Challenge
Less than three months after the Kansas City Chiefs became back-to-back Super Bowl champions, their hometown – Jackson County, Missouri – rejected a 3/8ths cent sales tax ballot measure necessary for the Chiefs to stay at Arrowhead and in Kansas City.
The Chiefs and Royals spent more than $3 million on the measure that failed 58%-42% in April.
After the failed measure, Scoop and Score partnered with LINK to advance a state financing tool – STAR Bonds – in the Kansas legislature for the franchises to build new stadiums in Kansas.
The Solution
LINK led the public affairs campaign “Scoop and Score” to move Kansas legislators in support of this financing deal.
Polling
Extensive public opinion polling statewide and additional polling in 22 legislative districts to provide key legislators with their district breakdowns
Branding
From concept to execution we launched a brand including the website, social channels and email marketing
Converted Constituents into Activists
Acquired audiences and delivered 24,180 emails to legislators
LINKed Resources
Engaged lobbyists & empowered them with talking points and handouts refuting our opposition in real time
Digital Advertising & Text Messages
Our team strategically targeted voters with compelling digital advertising and personalized text messages, motivating them to sign a petition to their legislators.
We initially focused on our “All-22” legislative districts, then broadened our reach to encompass the entire state during the final week.
2.3M Digital Impressions
1.7M Text Messages
82,343 Clicks to Website
In-Person Advocacy
On the day of the vote, LINK held a supporters tailgate at an Irish pub across from the state capitol.
More than 75 activists participated wearing their Chiefs gear as well as 12 legislators.
Led activists from the tailgate to the capitol to show their support for the bill with legislators prior to the vote.
The Results
The bill passed the legislature with a veto-proof majority. Governor Kelly signed the bill a few days later.
84-38 House Vote
27-8 State Senate Vote
Signed by Governor Kelly
“…an overwhelming number of people from my district have voiced support for this legislation.”
– Sen. Cindy Holscher
“Say what you want about the potential STAR bond district, but these folks are fired up in a way they haven’t been.”
– Rep. Brandon Woodard
Categories
Public Affairs Campaign Management
Public Opinion Research
Advocacy Advertising
Digital Services
Phone Outreach & Texting
In-Person Advocacy
Press Relations & Op-Eds